Oct 25, 2006

Marvel joins forces with...Guiding Light?

I'm not a big television watcher in the conventional sense. While I do watch my share of news, documentaries, and football I've never sat down and watched much fictional shows. Hits such as Lost and Grey's Anatomy have flown under my radar and I've finally discovered the short lived series Firefly, which is a great show BTW.

Soaps are the least appealing to me. I don't understand why people tune into them as they're horribly acted and the plots are ludicrous at best. This is partially a product of my youth as I would flip through channels and if for whatever reason I landed on a soap opera I would hear a loud yell from my folks.

"Turn that off!!!" one of them would scream. Given their pitch you would think I would be watching midget porn.

"Why?" I would always ask.

"It's stupid," they would say.

That's the only explanation they would give. One day when I was home alone I tuned into a soap opera and realized they were indeed correct.

It's been years since I've seen a soap or opened up a Marvel comic. What do the two have to do with each other you say? Well I'm glad you asked.

In a stunning display of entertainment executive stupidity Marvel has teamed up with the studio who crafts 'Guiding Light' to write in a superhero in it's story line. Yes the soap opera normally known for bringing you such odd plot twists as evil twins will now have a crime fighting hero with supernatural powers.

"Joining forces with Marvel is such a natural fit for us because comic books and soap operas have so much in common," says Guiding Light writer David Kreizman. I guess he's somewhat correct in the fact that they have ongoing characters with never ending storylines and a fanbase that treats each form of entertainment almost as a religion.

I don't know any soap opera watchers, but I can't imagine any of them wanting this to happen. What daytime television viewer is interested in comics and vice versa? Do they really think this will work? Now I'm no television executive and don't know anything about comics, but this being a 'natural fit'? This seems about as natural as Hello Kitty in a David Lynch film.

Think I'm kidding? Check out the trailer at the link below:

A New Hero Rises Out of Daytime TV

"This is just one more way that we're trying to reach out beyond our usual audience in an effort to expose those who don't know anything about the greatness of comics and hopefully come back with a few new converts. And hopefully some of our fans will find themselves with a new habit as well--Guiding Light!" - Marvel Editor-in-Chief Joe Quesada

1 comment:

Mattbear said...

Firefly was an awesome show. I didn't get into until after it was already over, and the movie had been made. But it was great.

As for Guiding Light and Marvel - all I can say is, there's no way to make a soap opera worse, so why not? I was subjected to them in my youth by my mother, who watches them obsessively to this day. I am scarred by this. Although I will cop to having some vaguely fond memories ofa half-remembered General Hospital storyline that was very 007-like and featured an "uncharted island" villain lair.