Commercials are usually annoying insults to our intelligence if not taste. One cannot escape being bombarded with advertisements. You find them everywhere; on television, internet, radio, and even before watching a movie in the theatre. Most people ignore them, but there are those few that keep the ad industry thriving. People who will swear to you that Coca-Cola doesn't taste like malted battery acid, that magnets in shoes will heal any ailment, and if their kids don't have a Tickle Me Elmo doll they'll grow up to be a serial killer.
There are those few that speak the truth and none spoke better than the Coors Light Wingman commerical of a few years ago. All men who have watched this related, and we all laughed collectivley. It was as if this ad really understood our plight as the Wingman, the sacrifice it took to give attention to a woman in order to help our friend land digits. For those of you who missed this nugget of wisdom brought to you by the worst brewing company I can think of, enjoy.
"The wingman scenario in the Budweiser (Coor's Light) ad reinforces the notion that women are not actually worth talking to, except if you want to buy us a beer and attempt to seduce us. Conversation is a means to an end. It is the tactic the wingman deploys in order to aid in the completion of the mission. I don’t think I need to point out that this depiction of the wingman is not only pigheaded and sexist but heterosexist as well. It implies that a man must always be present for sex to occur." - The Littlest Blog